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A Peninsula home kitchen in warm afternoon light, illustrative

Selling

Selling Your Home

Priced to what has actually closed nearby, then presented with a clear plan.

The Advantage

Priced Honestly, Then Presented Properly

Two things decide a sale: the number you go out at, and how the home shows in the first ten days. Don handles both personally, as a Broker Associate with Compass.

01

Prepare

A walk through and a straight answer on what is worth fixing and what is not, before the home ever goes live.

02

Present

Marketing built around 30 years of experience in competitive luxury markets.

03

Position

Priced to current activity nearby, then marketed with a clear plan.

The Process

From Valuation To Closing

01

Valuation

A walk through and a straight pricing conversation grounded in comparable local sales, not a portal estimate.

02

Prepare

Repairs worth doing, staging where it moves the number, and a clean media plan.

03

Go To Market

Photography, MLS syndication, portal exposure and targeted outreach.

04

Negotiate And Close

Offer review, inspection, appraisal and closing coordination, handled personally.

Sellers

Track Record

Don DeFranco is a California licensed Broker Associate with Compass, with over 30 years of experience and over $1 Billion in career sales, spanning San Francisco condos to Peninsula estates. His own published sold portfolio lists 24 closed transactions, ranging from a $950,000 Half Moon Bay home to a $10,000,000 Portola Valley estate.

FAQ

Seller Questions

Q

Do you have recent sales to show?

Yes, see the Properties page for a selection of Don's published sold listings.

Q

What is my home worth?

Request a private valuation and Don will prepare one personally, based on comparable local sales.

Q

Do I work directly with Don?

Yes, Don personally handles his own clients and never acts as a dual agent.

A Peninsula home kitchen in warm afternoon light, illustrative

Free Home Valuation

Request A Valuation

Tell Don about your property. No pressure, no obligation, response within 24 hours.